Golden Sunset Resorts

Yes we are talking about two resorts in one. Golden Resorts for Senior Citizens only, Sunset Resorts for others. Senior Citizen also consist of two groups-Group 1 upto 70 years and Group 2 above 70 years. In fact Group 2 includes all senior citizens who feel like over 70 years irrespective of their actual age. Group 1 would like to enjoy their new found freedom to the hilt, hence stay in cities and towns and laterally paint the CITY RED.



It is wonderful to realise that more and more parents have planned for their retirement and independent life. They have surplus income and created a ''nuclear family'' of their own. But unfortunately this phase lasts only till their health permits. Finally they also need support for their balance life span. This is the only reason for creating two groups which ultimately merge into one. At this stage Working Couples/NRI children are totally at a loss as to how to look after their parents. This is where the Golden Resort comes in.



Old Homes, run by charity or government is not a viable option. Customer (senior citizen) would like the surroundings and services to be up to the standards he can afford to pay. Since this customer can pay well, a resort can definitely be built for them. Cost of land would be the biggest huddle which can be managed if the resort is situated away from the city. Only ground floor level construction is required hence prefabricated or local material can be used provided it protects the 'customer' from the elements. My suggestions have to keep in mind that this resort is for group 2 SC who have already lost all fascination/interest for city life.



What role does Sunset Resorts play in this scheme of things? Apart from improving the financial viability of the twin project, it also serves a very vital need. Children, relatives and friends of resident senior citizens, local and NRI, can enjoy a vacation at Sunset Resort and also bring untold happiness to the resident of the Golden Resort. In fact Sunset Resort should be planned as a health resort for all. I would not be surprised if maxium business of Sunset Resorts came from relatives and residents of Golden Resorts.



Lots of exclusive schemes for senior citizens are coming in the market. These schemes are proving to be very popular and waiting list for entry is getting longer. The focus of existing schemes is outright purchase of property by the senior citizen which in turn is sold to another senior citizen once the owner proceeds on his heavenly journey. Indian psyche is not comfortable in selling the existing property and ultimately leaving cash for the children. Also a big chunk of 'surplus income' of SCs comes from investments income. Mortage schemes are yet to catch on. Readjusting this income may not be a practical option. In my module these issues do not arise as no capital expenses are involved only running expenses. You can simply check out of the resort with no hassle's of 'selling the property' in existing schemes, whenever better options come in the market.



This project has prospects of growing as a chain. For promoters of my scheme the icing on the cake is the land itself. All cities/towns are expanding outwards. This expansion would reach the resort in some time frame. Land utilisation can be re-engineered to book the potential profits and in the meanwhile serve the society in their hour of need. The entire scheme can be replicated at a new location.